Lipton Iced Tea alongside singer and actress Katharine McPhee, celebrated the arrival of the summer solstice — the longest day of the year — by unveiling a one-of-a-kind illuminated installation to provide 24-hours of light to New Yorkers. The giant, luminous orb, named the Lipton Sun, was created in partnership with the PRATT Institute.
ModiFace has announced the availability of an enhanced virtual makeover application for beauty brands that features advanced makeup and skin care visualization, foundation matching and beauty adviser technology to aid consumers in updating their makeup routines.
Procter & Gamble has announced that P&G Prestige has entered into a licensing agreement with Alexander McQueen to manufacture and sell designer fragrance products under the Alexander McQueen brand name.
Jamba Juice, in collaboration with specialty food manufacturer Inventure Foods, announced a new addition to its line of at-home smoothie mixes with Green Fusion, a blend of fruits and vegetables that offers a dose of vitamins and antioxidants.