Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.
The Electronic Retailing Self-Regulation Program determined the National Weight Loss Institute can support general weight-loss claims made in direct-response advertising for Prevoxin, a dietary supplement intended to promote weight loss, but recommended the marketer modify or discontinue certain claims.
Research has shown that 3-in-4 women will experience candidiasis, more commonly known as a vaginal yeast infection, and 67% are embarrassed by it, Insight Pharmaceuticals announced, citing an independent survey commissioned for Monistat.
As tattoos increasingly penetrate mainstream culture, Wrenchers Body Shop has seen an uptick in sales within the body art industry of its Hands Maid and Babied Hands line of botanical skin care launched in early 2012, and now the company is seeking manufacturer representatives to assist in marketing.
Demandware, a provider of on-demand e-commerce, has announced that Burt’s Bees Baby, a specialty brand featuring natural, organic products for babies and moms, has launched a new e-commerce site, BurtsBeesBaby.com, on the Demandware Commerce platform.