04/18/2012 - 12:08pm

Tidy Cats has launched a new campaign to support its latest cat litter formula.

04/18/2012 - 11:50am

Kellogg's has unveiled its "From Great Starts Come Great Things" campaign, which celebrates how U.S. Olympians became the athletes they are today.

04/18/2012 - 11:18am

To encourage consumers to rethink aspirin for pain relief — according to a recent Bayer survey, only 8% of respondents reported taking aspirin more often that other OTC pain relievers — Bayer on Tuesday issued the Fast Relief Challenge and is giving away 100,000 bottles of Bayer Advanced Aspirin so consumers can put the pain reliever to the test.

04/18/2012 - 10:59am

Celebrity Ellen DeGeneres has partnered with TLK Fusion in featuring Curls, the hair care line geared toward curly hair, in all the greenrooms of her daily talk variety show.

04/18/2012 - 10:45am

Aveeno has announced the launch of the Be An Active Natural fund to award individuals and organizations that are creating positive change in their communities.

04/18/2012 - 10:32am

Roche has decided not to buy diagnostics firm Illumina, the drug maker said Wednesday.

04/18/2012 - 9:45am

Prince of Peace Enterprises on Tuesday announced the winners of a sweepstakes the company launched for its Tiger Balm brand.

04/18/2012 - 9:38am

GNC on Wednesday announced its partnership with actor/producer Mark Wahlberg on the launch of Marked, a new nutritional supplement line designed to meet the demanding lifestyles of fitness consumers.

04/18/2012 - 8:59am

Planters has partnered with a magazine to launch a new snack aimed at men.