Interest in vitamins, minerals and supplements as a viable consumer product with strong profit-bearing potential has got to be at an all-time high right now, judging from the number of merger and acquisition deals scrolling across the latest finance news feeds.
GlaxoSmithKline’s Alli is back. And while the brand is still slightly down versus year-ago sales — Alli posted a sales decline of 8.9% to $13.9 million across all channels for the 12 weeks ended Nov. 4, according to SymphonyIRI Group — overall, the category is trending up 15% in quarterly sales increases.
A recent survey commissioned by Dannon found that 68% of consumers believe certain probiotics help regulate the digestive system, yet one-third of Americans agree that they don’t get enough probiotics in their average daily diets.
In the current economy, microwavable single-serve meals may be the answer to consumers’ decreased restaurant use. “These meals occupy the spot between homemade and restaurant meals,” said Harry Balzer, chief industry analyst and VP at NPD Group. “They represent food
Xtreme Lashes is looking to revolutionize the way lash extension wearers manage their daily anti-aging eye care regimen with the new Total Eye Repair Serum, which is positioned as the first and only anti-aging eye care treatment compatible with semi-permanent eyelash extensions.
Sales of sun care products experienced a boost in sales as consumers increasingly understand the importance of protecting their skin from the sun’s harmful rays and manufacturers develop products that promise to deliver greater performance.