LeeAnn Weniger-Mandrillo operates a marketing firm focused on creating social media and marketing campaigns about drugs, alcohol, mental health and bullying.
When time isn’t a factor, Americans say taste and health benefits are the most important deciding factors in breakfast foods.
In the next several years, millennials will represent 30% of dollars coming into consumer package good companies. As a result, its up to brand marketers to figure out how to reach millennial consumers.
The Food and Drug Administration handed down its anticipated approval of Sprout Pharmaceuticals’ Addyi, a treatment for women with generalized hypoactive sexual desire disorder.
Levy will provide key insights on the changing healthcare industry to advance the board's mission of helping consumers make more informed healthcare decisions.
Only 1 in 143 shoppers accounted for 80% of volume for the average new product studied.
CNS founder Dan Cohen will be looking to replicate his success in bringing Breathe Right to market.
Aurobindo Pharma Limited announced Tuesday that it had received approval from the Food and Drug Administration for its over-the-counter cetirizine hydrochloride in 5- and 10-mg dosage strengths.
Mondelez International announced Tuesday that it had announced a sponsorship through which Oreo cookies and belVita breakfast biscuits would be Official Promotional Partners of the U.S. Open.
Lice in 25 out of 30 states were found to be resistant to common OTC treatments.