Eyebrow makeup sales rocketed 50% for the most recent 52-week period, according to IRI. What’s behind the wildfire growth is a movement for dramatic, yet tamed brows, ignited by celebs sporting the “eye brows on fleek” revolution.
It is 11 a.m. on a Thursday at the new NYX store in Willowbrook Mall in N.J., and already shoppers are congregating near the expansive lip collection. Called The Lip Bar, the fixture sports almost 700 colors.
Adult incontinence — also called by the more consumer-friendly category monikers of overactive bladder or bladder control — is one of the larger categories within OTC that’s growing at an almost double-digit rate.
It’s another year, and another February launch of a nasal corticosteroid has hit drug store shelves — McNeil Consumer’s Rhinocort will be looking to make some headway in one of the fastest-growing categories across the front-end