A combination of high-end and middle-market lipstick brands took the top five places in the Clavis Insight Index, CI2, Lipstick ranking. More affordable brands available at Target, Walmart and Amazon, such as IMAN, Revlon and Maybelline, earned Top 5 rankings, as did more upmarket brands, NARS and Bite Beauty, available at higher-end retailers like Sephora.
One of the latest innovations from the Korean market has been face-shaped, paper sheet masks that hydrate skin and brighten the complexion. Natural skin and hair care brand Yes To has taken to this innovation and created the Yes To Grapefruit Pore Perfection Paper Mask infused with vitamin C, witch hazel, grapefruit and aloe leaf juice to help reduce hyperpigmentation, correct skin damage and enhance radiance.
Tylenol has retaken the OTC pain relief aisle with a vengeance. The brand is close to reclaiming the top spot among internal analgesic tablets behind Aleve and Advil and is growing at a 10% rate on a dollar base of more than $250 million.
The top four best-selling internal analgesic brands — Advil, Aleve, Tylenol and Bayer — generate more than 40% of the overall $3.3 billion in internal analgesic tablet sales, according to IRI figures. But it’s the smaller niche external analgesic brands that are contributing a lot of incremental sales to the pain relief category.
DSN has partnered with Competitive Promotion Report (CPR) and IRI to create a series of exclusive reports. This article highlights the market performance of major brands in the pain category for both the internal and external analgesic segments.