Despite an increased promotional investment, lift from merchandising support declined across 58% of CPG categories.
The charity that raised the most money — more than $950,000 — was Cycle for Survival of Memorial Sloan Kettering Cancer Center. As a result, it won the grand prize donation of $1 million from Revlon.
Hallmark is bringing “the Force” to the greeting card aisle with a variety of new “Star Wars” Halloween, Christmas and everyday “Star Wars” cards, many of which include light and sound effects.
Licensed products remain an important part of the card category.
Mondelez’s Nabisco division recently introduced Oreo Thins, a crisp, delicate version of the classic cookie.
Sales in the cookie category may be flat overall, but Mondelez’s Oreo brand is on fire and is outpacing category growth with a more than 9% leap in dollar sales.
Sparkling Ice added a new flavor, Black Cherry, to its lineup of sparkling waters.
Carbonated soft drinks have taken a back-seat to other beverage categories as consumers look to flavored still and sparkling waters with a lower calorie count and a healthier profile.
Physicians Formula has added argan oil to its facial products.