08/20/2015 - 11:07am

To reach millennials, Mentholatum aims to be where they are, while also having relevant content in line with their passions.

08/20/2015 - 11:07am

Kao Brands has a philosophy in place, which is well suited to win the loyalty of the upcoming generation of millennials — as well as the consumers that segment influences.

08/20/2015 - 11:07am

When 26-year-old Tracy Dalton forgot her toothpaste when visiting a friend’s house, she fell in love with her friend’s brand, hello. “I had never seen the brand before, but it just looked so friendly and called out to me,” she said.

08/20/2015 - 11:07am

Jennifer Cheslock, 21, never goes anywhere without her Summer’s Eve products. They are in her gym bag and in her apartment at college. And it isn’t something she learned from her mom — her friends suggested the brand.

08/20/2015 - 11:06am

Being consistent is good, but you need to be consistently great to keep up with today’s New General Market, according to Dave Fox, president and CEO of DenTek Oral Care.

08/20/2015 - 11:06am

Millennials influence and inspire the New General Market. Most agree they are the cultural catalysts and actually influence consumers way beyond their age segment.

08/20/2015 - 11:06am

Over the past 15 years, studies have indicated how different America will look in the future — in 2020, 2040, 2050 and beyond. However, the United States isn’t on the brink of change. It has indeed already changed well beyond demographics, and the cultural shift that we are now witnessing will continue as a defining part of the landscape and future of the nation.

08/20/2015 - 11:06am

A new wave of consumers is quickly becoming the most powerful economic force in retail, and it is causing every company — retailer and supplier alike — to think differently about how they engage, market and build relationships with this new generation.

08/20/2015 - 11:05am

E-cards may be grabbing share from traditional cards, but consumers who purchase paper cards are gravitating toward higher-priced products. Greeting cards that feature such technological elements as recording features and LED lights, cards from recycled materials and specialty cards, such as those featuring decorative elements, will continue to buoy profit margins in the category.