Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.
NuGo Nutrition on Thursday acquired Gnu Foods FiberLove bars. As the newest member of the NuGo portfolio, the fiber bars will have the same exact recipe as FiberLove bars, but with a new name to emphasize their taste: NuGo Fiber d'Lish.
Camber Pharmaceuticals on Thursday announced the launch of pantoprazole sodium delayed-release tablets USP, the generic version of Pfizer's Protonix. The drug is used to treat gastro esophageal reflux disease and damage to the esophagus.