Drug Store News spoke to Chandra Coleman, Coty VP U.S. Marketing for Sally Hansen, about the new Rimmel London Edge Your Look campaign and what it says about Coty’s larger efforts to expand its marketing reach to social consumers.
Edgewell Personal Care is taking the fight to its competitors with its latest initiative for its Schick shaving brand. Fox Business reported Wednesday that Edgewell had launched SchickHydro.com, offering a subscription service for refills of its blades that fit Schick razors. (Fox Business)
Nearly 80% of respondents reported DIR fees as a very large magnitude challenge, with 83.3% reporting this as a very immediate challenge. Seventy-eight percent of respondents reported MACs not being updated quickly enough to reflect changes in wholesale drug costs as a very large magnitude challenge, with nearly 80% indicating it as a very immediate challenge.
According to Packaged Facts, a large percentage of pet product sales growth is online. Not only are higher numbers of consumers buying pet goods online, but they are spending more of their pet product dollars online.