CVS Caremark may be highly focused on driving medication adherence, curbing rising healthcare costs and improving the health outcomes of its patients, but there’s no doubt that its retail segment remains a critical part of its business, as evidenced by the innovative initiatives playing out at the front end.
As of Oct. 1, Mark Cosby officially stepped into the role of president of CVS/pharmacy. Cosby’s new stint at 1 CVS Dr. is a far cry from his prior role as president of Macy’s stores. But Cosby’s reputation as an innovator is bound to tie in nicely with the Woonsocket, R.I.-based trailblazer.
Helena Foulkes, one of the brightest, fastest-rising stars of the retail pharmacy industry for more than a decade, earlier this year assumed the newly created position of EVP and chief healthcare strategy and marketing officer.
CVS Caremark’s annual meeting of shareholders in May was of special importance as it marked the official retirement of former chairman and CEO Tom Ryan, who left the growing company in the hands of a strong, capable new leader — Larry Merlo.
Over the years, CVS Caremark has grown from a go-getting New England-based regional player to a nearly $100 billion pharmacy healthcare giant known for its vertically integrated pharmacy-PBM model via the 2007 acquisition of Caremark, its highly successful loyalty card program and its innovative beauty concepts.
New York City’s Meatpacking District is now the home of Sephora’s 16th Manhattan location — a stunning beauty destination that opened in mid-September and incorporates innovative design, state-of-the-art services and exclusive brands.
Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.
Walgreens last month announced its offer of free blood-pressure checks, along with complementary healthcare professional consultations, as its contribution to the Million Hearts campaign, sponsored by the Department of Health and Human Services, the Centers for Disease Control and Prevention and the Centers for Medicare and Medicaid Services.
As part of the 2011 Chicago Ideas Week, Walgreens executive director of pharmacy and healthcare experience Nimesh Jhaveri will discuss on Tuesday the company's work toward transforming its retail stores into a destination for health and daily living.