The key to smelling success in the fragrance category is to unlock the segment — literally. Yet, finding ways to successfully enhance the shopping experience through sampling always has been a bit tricky for mass market retailers.
It’s called automated retailing. While retail merchants MaxWellness and Kroger are still in the pilot phase, more or less, this should become a fast brand extension that can reach consumers in remote locations — the bus stop/train depot, the hospital, the airport, the school, the gym or inside another noncompetitive retailer’s box.
“You vs. Flu … you win with a flu shot!” Of course, patients aren’t the only winners now that pharmacies are actively touting their flu shot and other vaccination services. It’s quick. It’s easy. And it’s driving the number of flu shots delivered each season.
Health is about to be made a lot less expensive as the agency explores ways to expand which therapy categories can be made self-selection- and self-care-friendly through communication or diagnostic technology in conjunction with a consultation with a retail healthcare professional.
With the rise in people diagnosed with complex illnesses like cancers, multiple sclerosis, rheumatoid arthritis, hepatitis, Crohn’s disease and rare genetic disorders, the need for specialty pharmacies to deal with the complex drug regimens they require will rise as well.
Obesity has risen dramatically across the United States in the last 30 years, and according to the Centers for Disease Control and Prevention, more than one-third of the U.S. population is obese, including 17% of children and adolescents.