06/29/2016 - 4:51pm

The ethnic category is perhaps now undergoing the most seismic changes it has experienced in the past 20 years. The opportunity to better serve multicultural consumers has retailers brimming with excitement, but perplexed at the same time.

06/29/2016 - 4:51pm

When it comes to ready-to-drink baby electrolytes, consumers continue to show a clear preference for Abbott Nutrition’s Pedialyte line.

06/29/2016 - 4:51pm

As more millennials start to have babies, retailers from coast to coast are targeting these new parents with an array of natural and technologically-advanced products, and a more “mom-friendly” baby care offering.

06/29/2016 - 4:51pm

A mainstay of Church & Dwight’s First Response line, the First Response Rapid Result pregnancy test has been one of the strongest-performing items in the pregnancy test kit market over the past year.

06/29/2016 - 4:51pm

While a slight uptick in the birth rate in 2014 gave hope to marketers of baby care products, recent data showed that the trend was short-lived.

06/29/2016 - 4:51pm

Barraged by news reports about the impact of the mosquito-borne Zika virus, consumers have been purchasing bug sprays and insect repellents in record numbers.

06/29/2016 - 4:49pm

Consumers are looking to oral products to do double and even triple duty. Enter ACT Restoring Mint Burst.

06/29/2016 - 4:49pm

Oral care is exhibiting growth at mass, with dollar sales in most sub-categories showing somewhat of a bump or a marked upswing. But popular whiteners declined 5%, which buyers attributed to overloading of the category and less expensive choices that dragged down dollars.

06/29/2016 - 4:49pm

Diva International’s DivaCup continues to build a loyal following. Based on success of the cup, Diva International has rolled out DivaWash, a naturally pH-balanced, fragrance-free vaginal cleanser.