06/15/2015 - 12:44pm

Pfizer Consumer Healthcare in May joined the gummy vitamin lineup with the launch of Centrum MultiGummies, adding the leading multivitamin brand to the number of adult gummy vitamin options on the shelf.

06/15/2015 - 12:43pm

Actor Hugh Jackman has taken on a new role — sun care innovator.

06/15/2015 - 12:43pm

The sun care market has benefited from skin cancer awareness campaigns, as well as the overall education about the importance of sun protection, but manufacturers are hoping to further brighten sales with sun care products that boast added benefits and innovative delivery methods.

06/15/2015 - 12:43pm

Earlier this year, Procter & Gamble’s Crest unveiled its latest advancement in oral care with Crest Pro-Health [HD], a new two-step system formulated for deep cleaning and advanced whitening that promises to go beyond ordinary toothpaste.

06/15/2015 - 12:42pm

Looking to engage consumers — especially millennials — major beauty brands are increasingly turning to social media, and oral care is no exception.

06/15/2015 - 12:42pm

Renpure has developed for 2016 its new Bamboo Coconut Water, which is positioned as the first clear shampoo that is free of sulfates, sodium chloride, dyes, parabens, and gluten in the marketplace.

06/15/2015 - 12:42pm

Whether it is through marketing campaigns or product innovation, makers of feminine hygiene products are striving to empower females and ensure that their menstrual cycles never stand in the way of certain activities.

06/15/2015 - 12:42pm

Coty recently announced the launch of the Love2Love Bluebell + White Tea fragrance at mass and drug retailers.

06/15/2015 - 12:42pm

The pressures on mass market fragrances have yet to ease, and as industry players work to determine whether the current downturn is a long-term secular decline or the result of recent consumer behavior, manufacturers are not resting on their laurels.