11/17/2014 - 6:47pm

Earlier this year iHealth Lab launched iHealth Align, a mobile blood-glucose monitor that plugs directly into a smartphone, and displays and stores readings using the iHealth Gluco-Smart app. 

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Nipro Diagnostics introduced its True Metrix Self-Monitoring and the True Metrix Pro Professional Monitoring blood-glucose systems. 

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Four-in-10 U.S. adults are expected to develop Type 2 diabetes at some point in their lifetime, according to a new study published in The Lancet Diabetes & Endocrinology in August, suggesting that as many as 126 million consumers will be looking for treatment options, including self-monitoring their condition at home.

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SpermCheck in August gained additional retail distribution for its SpermCheck Fertility, an FDA-approved at-home screening test that determines with 98% accuracy whether a man has a normal or low sperm count. Infertility affects nearly 7 million U.S. couples every year. 

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Omron Healthcare in October launched its most accurate line of blood pressure monitors ever, according to the company. 

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The American Heart Association’s journal Hypertension this summer plugged home blood-pressure monitoring kits, noting that the self-care diagnostics can save insurance companies money by improving healthcare quality and reducing healthcare costs — both buzz words in the changing healthcare paradigm that places a greater emphasis on preventive health care.

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mHealth — the use of mobile technology devices and smartphones for healthcare purposes — is transforming health care as more Americans adopt mobile devices. 

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Innovating on behalf of the consumer.

That’s what has always excited CVS/pharmacy president Helena Foulkes about the business ever since she took her first job in retail, some 22 years ago, at the only retail company she has ever worked for.

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In this issue, we explore the profile of health-seeking drug store shoppers, their pharmacy purchase behavior and the best times to reach this valuable audience with promotional messages.