Google recently announced it is allowing businesses to send smartphone alerts to consumers via Google Play through a program called Nearby, Internet Retailer reported Tuesday. "CVS is one of the first businesses testing Nearby," the report stated. "CVS is using the Nearby program to let shoppers know they can send photos to the retailer for in-store printing via the CVS smartphone app," Internet Retailer concluded, citing Google. CVS declined to comment, according to the report. (Internet Retailer)
With back-to-school spending on a “stock up” cycle rather than a “make do” cycle, total spending for K-12 and college school supplies is expected to reach $75.8 billion, up from last year’s $68 billion, according to the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics.