06/01/2016 - 3:54pm

Capturing the attention of, and marketing to, young consumers takes more than advertising in the manner of “Mad Men’s” Don Draper, said Anthony “Max” Baron, founder and CEO of PrepReps.

06/01/2016 - 3:54pm

The retail store is an ecosystem, according to Dan Mack, managing director of Mack Elevation. “More than ever before, all of us are investing in the shelf. That experience matters. It is as much a part of the brand as your brand is [part of] the category.”

06/01/2016 - 3:54pm

Above all else, today’s consumer wants to be listened to. To get new insight into how top companies are uncovering the changing needs, motives and interests of the new consumer, executive director Dan Mack moderated a panel discussion of leading marketers as part of its April 6 New General Market Forum.

06/01/2016 - 3:54pm

You could say that “breaking down walls” to the New General Market has been a central part of the Sundial Brands mission. It’s just in their DNA.

06/01/2016 - 3:53pm

Transactional business is over; brands must connect heart and soul. Today’s new consumer is more informed, more independent, more curious and more conversational than ever before. They want to be talked with — not talked to. It is about “share of heart,” not just “share of wallet.”

05/31/2016 - 1:52pm

The newest member is Michael Raya, CEO of West-Ward Pharmaceuticals, which offers oral solid and injectable generics. 

05/25/2016 - 1:57pm

In addition to naming a COO and EVP strategy, Gilead announced that its EVP commercial operations will be leaving the company to pursue other opportunities. 

 
05/23/2016 - 3:07pm

Rosenstein’s board service was set to end once JANA Partners, where Rosenstein is managing partner, reduced its investment in Walgreens below a certain threshold, which happened this week, though it still holds a significant stake in Walgreens. 

05/17/2016 - 11:14am

Giant Eagle's John Lucot has served in his current leadership role since January 2012, and first started as a supermarket clerk in 1974.