The beauty category at retail drug stores has been turning more toward sampling with kiosks, apps, events and beauty advisers. Drug Store News recently spoke with Joann Marks, founder and CEO of the 25-year-old company Cosmetic Promotions, to discuss beauty sampling and experiential marketing.
Hamacher Resource Group owners are actively involved in day-to-day business operations. Recognizing the need to evolve and solidify a leadership plan for the future, the ownership group collaborated to identify associates with the skills, knowledge and traits that embody HRG corporate values.
As part of its annual Industry Issues Conference in December, Drug Store News assembled a first-class panel of retail pharmacy and supplier executives for an exclusive, in-depth discussion on emerging best practices for improving care among patients with chronic conditions.
Omnis Health recently launched a Gestational Diabetes Kit portfolio, representing a unique niche opportunity for retail pharmacy operators that marries a diabetes patient with the market basket of an expecting mom. Drug Store Newsspoke with Cathy Pereira, Omnis Health EVP global sales and marketing, to discuss that opportunity.
Retail health fairs — both mega events, such as Walmart’s “America’s Biggest Health Fair” on Oct. 10, 2015, or smaller, periodic local events hosted annually by thousands of retailers across the country — represent one of the simplest mechanisms for massive, individualized public awareness around such key health issues as flu prevention, early diabetes detection and/or prevention, and more.
Albertsons has tapped an executive with more than 40 years retail pharmacy experience to help better connect the center store in grocery to the pharmacy. In another personnel move, Albertsons emphasized its digital marketing and ecommerce capabilities.