Drug Store News has announced a top-notch lineup of retail executives slated to participate in the 16th annual DSN Industry Issues Summit conference, Dec. 2 at Manhattan’s historic New York Athletic Club.
If any U.S. retail company understands the importance of selling not just its product, but also the experience of consuming that product in its stores, that company is Starbucks. The Seattle-based king of coffee excels at hiring friendly, motivated and upbeat sales people to help create the relaxed, refuge-from-the-world atmosphere that sets Starbucks apart and keeps customers coming back.
How does Dollar General maintain a consistent quality presentation and high standards for product display, merchandising execution, customer service and store appearance across thousands of locations throughout the United States?
Dollar General employs sophisticated data analytics to gauge item movement, consumer demand and customer segmentation store by store. But beyond that, said Larry Gatta, general merchandise manager, “we go through a category review of every planogram” in the store on an annual basis.