Excedrin relaunched in the United States in 2013 and is doing well. The brand generated $130 million between its Excedrin tablets and Excedrin Migraine tablets for the 52 weeks ended June 15 across total U.S. multi-outlets, according to IRI.
Perfecta Products last year added Zim’s Arnica Max to it’s lineup of external analgesic rubs, which includes Zim’s Max-Freeze, an $11.8 million brand grew 27.3% for the 52 weeks ended June 15 across total U.S. multi-outlets, according to IRI.
Despite creating a detailed plan to speed up the rate at which generic drug applications are reviewed, experts say a backlog has developed at the Food and Drug Administration’s Office of Generic Drugs.
Milani Cosmetics, a color cosmetics brand, on Wednesday announced the launch of Bella Eyes Gel Powder Eyeshadow. Milani also announced enhancements to its digital platform, helping to enrich the customer experience from trial to purchase.
McDonald's and Kraft are collaborating to bring McDonald's McCafé brand to retail shelves across the United States. The packaged coffees will give consumers a convenient way to enjoy the McCafé experience in their own homes, the companies said.