It’s hard to disagree that generic drug companies have had a good run for the last several years. Branded drug companies developed a large number of drugs that proved highly effective at treating widespread medical conditions and became blockbusters, garnering billions of dollars in sales in the United States alone.
Brynwood Partners VI announced that High Ridge Brands, its portfolio company and owner of the North American Zest personal cleansing franchise, signed a purchase agreement with Unilever to acquire the Alberto VO5 brand and marketing rights in the United States and Puerto Rico, as well as the rights to the Rave brand and marketing rights worldwide.
It is no secret that nail polish is hot, and today’s beauty mavens are changing their nail shades as frequently as they change shoes or purses to complete an outfit or look. So why not offer a broad assortment of shades packaged in smaller bottles?
The oral care segment is a mature market — no doubt about it — but when it comes to tooth-whitening products, consumers have demonstrated that they will continue to snap up products that promise a brighter, whiter smile.