Vitamin D has been one of the fastest-growing segments in the VMS market since 2010, a factor that has been in step with the number of positive clinical studies establishing the need for vitamin D supplementation.
More than two-thirds of moms who participated in a recent Abbott Nutrition survey revealed they have a picky eater, and 9-out-of-10 of these moms indicated they are unsuccessful at getting their picky eater to eat healthy and nutritious foods every day.
The business of nutritional bars is booming, with 9-of-the-top-10 brands trending at a double-digit annual growth rate. And that one bar not growing in double digits is the No. 1-selling bar — General Mills’ Fiber One — by a margin of more than $60 million in annual sales.
Annual diet aid sales are down more than 15% across the category, and even as diet aid sales spike in the first few weeks of January with 2012 New Year’s resolutions, it doesn’t look like that sales decline will reverse itself in the short term.