The Village Co.’s Mr. Bubble, which celebrates its 50th birthday this year, has announced the launch of two new products — Mr. Bubble Fizzy Bubble Bomb ($1.49 each) and the Mr. Bubble foam soap twin pack ($4.99) featuring the new Bubbleberry scent and the Original Bubble scent.
The vitamin D category continues to grow. Category leader Nature Made from Pharmavite is on the cusp of launching a host of new products, including a Super D-Complex with magnesium, vitamin D chewable tablets and vitamin D with vitamin C and zinc.
Ten years ago the word probiotics wasn’t known, and five years ago it was a new word to most Americans. But thanks to the marketing of Activia yogurt by Dannon, which started in 2006, these microorganisms have garnered national attention.