07/07/2011 - 4:44pm

PharmaCare “hard launched” its omega-3 fish oil supplement for kids, called Bioglan Kids Smart, at NACDS Marketplace this year after successful test markets with a national pharmacy chain. The actual supplements look like small, purple fish and burst with a grape flavor when chewed. Each “burstlet” contains 133 mg of docosahexaenoic acid and 28 mg of eicosapentaenoic acid.

07/07/2011 - 4:40pm

Reckitt Benckiser has launched a liquid formulation of its popular Mucinex brand to help fight coughs and colds in the coming season called Maximum Strength Mucinex Fast-Max Liquids. The four new formulations combine the mucus-busting power of Mucinex with maximum-strength medicines for multisymptom relief.

07/07/2011 - 4:36pm

Nelsons USA marks the second branded player that should be making a significant commitment against iron supplementation in the coming year — the other being Meda Pharmaceuticals. Nelson, however, is approaching the market with a “less is more” mantra. In women with low iron levels, Pur-Absorb has a clinically proven high absorption rate of more than 40%.

07/07/2011 - 4:26pm

Hyland’s will be bringing its Hyland’s Baby Teething tablets back to the market after a brief hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook.

07/07/2011 - 3:58pm

Kraft Foods is adding a vegetable to its popular Macaroni & Cheese dish.

07/07/2011 - 3:25pm

Named “Best Whitening Toothpaste” by Real Simple magazine and highlighted at NACDS Marketplace is Luster White 7 toothpaste by Luster Premium White. Developed by a research scientist, medical doctor and dentist, White 7 contains a proprietary blend of eubiotics — therapeutic-grade essential oils that are designed to help promote a healthy smile along with fresh breath.

07/07/2011 - 3:22pm

Positioned as the first all-natural line made with certified organic hemp seed oil is the North American Hemp line of personal products. The collection includes bath, body and hair care products all made with certified organic hemp seed oil. According to the manufacturer, hemp has excellent healing and moisturizing properties, and hemp seed oil in hair care products provides rich omega-3, -6, and -9 essential fatty acids.

07/07/2011 - 3:19pm

Palmer’s Cocoa Butter Formula is a well-known skin care brand among consumers, and now the company is making its foray into the men’s grooming market with a formula for men.

07/07/2011 - 3:14pm

True Natural Cosmetics promoted at the conference its line of 100% bio-based sun protection and self-tanning products made with 100% renewable biological material. Organic plant oils and flower extracts and the star ingredient — cupuacu butter, which is packed with essential fatty acids — power Biobased True sun care products.