Pampers has introduced Prints, a limited-edition diaper line with designs that include floral and polka dot prints for girls, and argyle and toy car prints for boys. The diapers are available through the summer in sizes 1 through 4.
As Seen on TV products are grabbing more space in chain drug stores. “Consumer interest is higher than it has ever been,” said AJ Khubani, CEO and founder of TeleBrands. “More retailers are recognizing the importance of the category. More are getting into the category, and those already in the category are giving it more shelf space.”