With an estimated 60 million people in the United States experiencing heartburn at least once a month, and more than 15 million suffering from it daily, products to treat the condition have become more sophisticated, and the battle for supremacy in the $2.18 billion-a-year antacid tablets market has grown more heated.
Within the toothpaste category, Colgate Total and Crest 3D White were the two brands from their respective manufacturers that displayed the highest sales, and they both displayed higher units sold on promotion (28%).
The Journal News is reporting that auctions for several of its stores began this morning in New York. “At the top of the long list of stores that were expected to be auctioned Thursday was the A&P in Mount Kisco,” the report said. “The acknowledged crown jewel of the beleaguered supermarket had an annual operating cash flow of more than $9 million, and was expected to receive one of the highest sale price of the auction.” (The Journal News)