Companies are rushing to devise strategies to attract millennial shoppers, but what, the New York Times asks, do millennials really want? It turns out that their tastes vary wildly, although there is one uniting factor among this age group. (The New York Times)
Prince's sudden passing has disrupted the music industry and the broader creative culture. Whether one appreciated his music or didn’t, his talent was magnetic. You could not ignore his ability to tell a story; you could not ignore his authenticity. And that is something that everyone could learn from.
With retailers and healthcare providers across the country struggling to find ways to get their pharmacists more involved in patient care, pharmacy automation supplier Innovation brought together executives from a diverse range of companies earlier this month for a detailed look at how its partnership with Binghamton University’s Watson Institute for Systems Excellence is helping retail pharmacy in this effort.
NEW YORK -- Ten-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences, according to a report in Adweek. The magazine says a study conducted by IAB in partnership with Millward Brown Digital and Tremor Video found that brands running 10-second mobile video ads have greater appeal and persuasion potential with younger audiences. However, a slightly longer, 30-second spot did better with those between the ages of 35 and 54. (Adweek)
This month, DSN published the fifth edition of RxImpact, a special stand-alone report that we produce to help educate lawmakers about the ever-expanding role community pharmacy plays in our nation’s healthcare system. DSN ensures that every member of the Senate and the House of Representatives — and key House staffers — is hand-delivered a copy of RxImpact. Why? We want them to understand your story.