Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.
As the use in-store mobile payment becomes more pervasive, consumers require increased education on the performance and ease of use of mobile pay services, a recent survey by Verifone of U.S. consumer attitudes suggested.
"It wasn’t terribly long ago that a merchant could literally locate a storefront, hang a shingle, stock some merchandise, and claim themselves a retailer. Oh my how times have changed," writes Hamacher Resource Group VP Dave Wendland in his latest blog post.