The majority of millennial parents (85%) are using their smartphones to help them shop brick-and-mortar retail locations, according to the results of a new study by Retale. But what’s especially interesting is how moms and dads use mobile differently.
Human error was the number one cause of data security incidents in 2014. According to a new report released by the Privacy and Data Protection Team at BakerHostetler, in the incidents that the firm worked on in 2014, employee negligence was responsible 36% of the time.
Shoppers think it's cool to get digital help finding relevant products and information as well as navigating the store, according to a study by RichRelevance. But they are creeped out by digital capabilities that identify, track and use location and demographics
Self-service kiosks got a nod from the Millennial generation, as a new survey released by location-based mobile platform Retale showed that 20% of Millennial shoppers don’t like interacting with cashiers at checkout.
A recent survey found that 52% acute coronary syndrome patients currently taking an oral anti platelet therapy missed taking or changed the way they take their prescribed OAP therapy, even after being informed by their doctors of its importance.
A new white paper from Euromonitor International presents key findings on what it takes to reach the senior consumer, covering such topics as marketing beauty products and luxury goods to e-health and home assistance.
Retailers anticipate accelerated growth for 2015. According to a study from eBay Enterprise, an eBay Inc. company, 72% of more than 1,000 online retailers surveyed anticipate online revenue to increase by 17% in 2015.