When consumers are offered a cost-neutral choice to fill their 90-day prescription medications in a retail store or through a mail-order pharmacy, they tend to split their preferences, largely depending on their past experiences, according to the findings of a first-of-its-kind study from CVS Caremark.
Attention personal care product marketers and manufacturers: Consumers' attitude toward innovation is not what conventional wisdom has been dictating, and there are differences between their current perception of the industry and desired reality.
Walgreens has talked plenty about its Customer Centric Retailing initiative since the overhaul of its store merchandising and marketing strategy kicked off two years ago. But the rejuvenation of Walgreens’ sprawling, coast-to-coast store network is just the tip of the CCR iceberg, company leaders said.
Larry Merlo’s comments during the recent J.P. Morgan Healthcare Conference on the upswing in acute visits at MinuteClinic is important because it speaks to the fact that 2011 is the beginning of the second wave of clinic expansion.
If only it were as easy as a voice in our heads screaming “Recalculating!” when we've taken that turn down the candy or chip aisle in the grocery store, then maybe diabetes and obesity wouldn’t quite be the epidemics that they are. Supervalu’s nutrition iQ comes about as close to an actual dietary GPS as you can get without affixing a Garmin to the shopping cart handle, and it’s a program that elevates the overall shopping experience to boot.