A recent survey found that 52% acute coronary syndrome patients currently taking an oral anti platelet therapy missed taking or changed the way they take their prescribed OAP therapy, even after being informed by their doctors of its importance.
A new white paper from Euromonitor International presents key findings on what it takes to reach the senior consumer, covering such topics as marketing beauty products and luxury goods to e-health and home assistance.
Retailers anticipate accelerated growth for 2015. According to a study from eBay Enterprise, an eBay Inc. company, 72% of more than 1,000 online retailers surveyed anticipate online revenue to increase by 17% in 2015.
Compared with primary care practices and emergency rooms, there is no difference at retail clinics in overall acute respiratory infections antibiotic prescribing, according the study published online in The American Journal of Managed Care.
It is no secret that the change of seasons gives manufacturers reason to introduce colors or scents but, according to Mintel Beauty & Personal Care, there’s a much larger beauty trend at play. Enter seasonality.
"I often use the analogy of puzzle-making when I moderate strategy sessions with clients. Why? Because it provides a framework from which to fuel the conversation and the ideation that moves an organization or a brand forward," writes Hamacher Resource Group VP Dave Wendland in his latest blog entry.