Generic drug prices are going up. Spurred by market opportunities, short-term market exclusivity for some newly launched single-source generics and rising costs for manufacturing, quality control and raw materials, me-too drug manufacturers have escalated a series of price hikes, some of them significant.
Shelf talkers, power wings, corrugated cardboard displays — these have all been used to great success in promoting sales at the shelf or in the aisle. But as more and more consumers walk those aisles with a smartphone or tablet in hand, or shop the store from the convenience of their desktop, digital collaboration between retailer and supplier may represent an extremely lucrative method to sway that in-store purchase on top of traditional POP.
Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.