Interest in dietary supplements, sports nutrition, diet aids, meal-replacement solutions and even energy shots has never been higher, according to a Kline consumer survey released last year, particularly among baby boomers.
The bottom line behind President-elect Donald Trump’s proposals: The cost burden of the $3 trillion industry will shift away from the federal government and toward private enterprise, state government and consumers.
Winning with U.S. Hispanics is the solution to accelerating sales growth. Univision partnered with Nielsen to study the Hispanic Healthcare Journey and uncover differences and similarities between Hispanic and non-Hispanic attitudes and behaviors.
Despite the instant satisfaction of texts or social media messages, consumers are still demanding paper greeting cards, and they are craving more unique and luxurious cards than ever before. According to the Greeting Card Association, cards featuring special techniques, intricate designs and new technologies are at the top of consumers’ wish lists.
The use of homeopathic medicines as part of a self-care solution to treat such ailments as the common cold or back pain is becoming more commonplace through conventional channels, with sales generating $392.9 million, up 3.3%, as compared to $58.1 million on 0.9% growth in natural channels for the 52 weeks ended July 10.
Consumers with diabetes spend 35% more on OTC products than the average consumer, noted Jeff Gregori, group VP consumer and shopper analytics for Nielsen, during a recent presentation at the National Association of Chain Drug Stores Total Store Expo. Sales of product with a diabetes-specific focus increased 5.1% in 2015, according to Nielsen, reaching $592 million in total sales.