04/12/2016 - 12:06pm

NEW YORK -- Ten-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences, according to a report in Adweek. The magazine says a study conducted by IAB in partnership with Millward Brown Digital and Tremor Video found that brands running 10-second mobile video ads have greater appeal and persuasion potential with younger audiences. However, a slightly longer, 30-second spot did better with those between the ages of 35 and 54. (Adweek)

04/07/2016 - 4:59pm

Many retailers’ long-held assumptions about consumer loyalty programs are no longer accurate, according to a new study.

03/24/2016 - 6:19pm

Three new healthcare delivery models are emerging in today’s primary care market that really resonate with retail pharmacy, including models that emphasize convenient care, at-your-service care and digital health, PwC’s Health Research Institute noted in February in a webinar outlining the future of primary health care in the United States.

03/08/2016 - 6:21pm

Like a powerful tide that gradually eats away at the foundations of a once-impregnable sea wall, the booming market for generic drugs advances and recedes with the rise and fall in the number of branded drug patent expirations each year.

03/04/2016 - 6:47pm

In the nation’s hierarchy of most-trusted professions, where does the community pharmacist stand? Near the very top of the list.

02/05/2016 - 3:59pm

A new study of the retail habits of Generations Y and Z shows that the different age groups differ when it comes to using computers for online purchases versus shopping at brick-and-mortar stores.

02/02/2016 - 4:51pm

The natural beauty category is poised to post some of its strongest growth in years, but confusion remains in just what consumers consider natural and organic.

02/02/2016 - 4:49pm

Cough-cold marketers like to strike just before the iron gets hot, placing most of their ad placements in support of cold and flu remedies in the two months leading up to the peak of cold and flu season.

01/12/2016 - 5:55pm

See results from a new study by ECRM and HellaWella about consumer perceptions around VMS products and how those perceptions shape their shopping behavior.