The continued decline in the number of heavy buyers (those who purchased more than three types of vitamins in a year) was a key trend captured by the 2016 TABS Analytics Vitamin and Minerals Supplements study.
Interest in dietary supplements, sports nutrition, diet aids, meal-replacement solutions and even energy shots has never been higher, according to a Kline consumer survey released last year, particularly among baby boomers.
Bayer Consumer’s Dr Scholl’s, which generated $291.9 million in sales for the 52 weeks ended June 4, according to Nielsen data as provided by Implus, still dominates the foot care category, while store brands gained 7.4% in that time frame to $65.6 million, and Implus gained 47.5% with the Airplus brand to $40.7 million.
Quest Products is looking to break onto the external analgesic scene with CopperFixx, a balm that combines the analgesic properties associated with copper and arnica. Other brands continuing to lead the way were Blue Emu ($28.6 million, up 20.1%), Australian Dream ($23.1 million, up 20.7%) and Boiron’s Arincare ($19.1 million, up 19.7%).