For retailers and CPG companies, there is an inherent danger into lumping people together in neat little buckets — which might explain why “personalization” is such a big buzzword in the industry these days. With millennials, it is like playing Russian roulette with your marketing dollars.
This month, DSN published the fifth edition of RxImpact, a special stand-alone report that we produce to help educate lawmakers about the ever-expanding role community pharmacy plays in our nation’s healthcare system. DSN ensures that every member of the Senate and the House of Representatives — and key House staffers — is hand-delivered a copy of RxImpact. Why? We want them to understand your story.
A lot was happening in the world of community pharmacy, as we raced to close this issue of Drug Store News— no news bigger than the late October bombshell that Walgreens Boots Alliance would swallow up Rite Aid, in a deal valued at more than $17 billion all in.
As we closed this issue of Drug Store News, with our massive special report on the New General Market consumer, major news broke that once again underscored how much the world has changed, and how the best brands change with it.
We didn’t go crazy making a lot of predictions for 2015. That’s because 2015 is the year so many of our past predictions will come true, as the forces of healthcare consumerism and mobile technology collide to forever change the way health care is purchased, consumed and delivered. Call it the Big Bang of retail health.
That awesome little dude pictured is my bulldog Petey. As I write this column, my wife is bringing him home after five nights in the animal hospital — for that I am happier than the limits of my word count could ever fully allow me to convey.