Over the past 15 years, studies have indicated how different America will look in the future — in 2020, 2040, 2050 and beyond. However, the United States isn’t on the brink of change. It has indeed already changed well beyond demographics, and the cultural shift that we are now witnessing will continue as a defining part of the landscape and future of the nation.
A new wave of consumers is quickly becoming the most powerful economic force in retail, and it is causing every company — retailer and supplier alike — to think differently about how they engage, market and build relationships with this new generation.
Kashi recently introduced Organic Chewy Granola and Seed Bars. Made with a nutritious, plant-based blend of 100% whole grains, fruits, nuts and super seeds, Kashi Organic Chewy Granola and Seed Bars are free of highly refined sweeteners.
Kind has added super grain sorghum to its line of Healthy Grains Bars in a new offering: Popped. Sorghum, the sixth super grain in the Healthy Grains line, is popped to offer a super grain twist on two popcorn favorites, Popped Salted Caramel and Popped Dark Chocolate with Sea Salt.
Designer Greetings recently launched Around the Corner, a line of die-cut, accordion, tri-fold cards with such special features as tip-ons, stamps, glitter and embossing treatments that give the cards a 3-D look.
E-cards may be grabbing share from traditional cards, but consumers who purchase paper cards are gravitating toward higher-priced products. Greeting cards that feature such technological elements as recording features and LED lights, cards from recycled materials and specialty cards, such as those featuring decorative elements, will continue to buoy profit margins in the category.