Frustrated watching specialty stores, online merchants and department stores siphon off a market they once controlled more than 50% of, mass marketers are firing back to regain their dominance of the $16 billion U.S. beauty market.
Aurobindo has introduced a new label design as the company continues to eclipse market growth predictions, most recently moving into the Top 6 among all generic companies in prescriptions dispensed, according to QuintilesIMS National Prescription Audit data from August.
Generic medications saved the U.S. healthcare system more money in 2015 than ever before, according to the eighth-annual “2016 Generic Drug Savings & Access in the United States Report,” compiled by Quintiles IMS Institute on behalf of the Generic Pharmaceutical Association. This year’s report found $227 billion saved by using generics in 2015.
I-Health launched the AZO Urinary Tract Defense, a new product women can use that features the only antibacterial UTI ingredient available without a prescription to help defend against the progression of an infection until a doctor can be consulted.