Paris Presents is confident enough in its products to hire spokespeople who talk about competitive makeup brushes. While that might seem risky, it is all about presenting the real story to discerning millennials and other consumers who prowl online product reviews.
When 26-year-old Tracy Dalton forgot her toothpaste when visiting a friend’s house, she fell in love with her friend’s brand, hello. “I had never seen the brand before, but it just looked so friendly and called out to me,” she said.
Jennifer Cheslock, 21, never goes anywhere without her Summer’s Eve products. They are in her gym bag and in her apartment at college. And it isn’t something she learned from her mom — her friends suggested the brand.