07/16/2015 - 2:38pm

A big part of the reason behind Rite Aid’s success is that the story has changed. It’s no longer about swimming upstream or playing defense. Today, it’s about creating a retail healthcare company and aggressively turning that dream into reality.

07/16/2015 - 2:38pm

If you ask Rite Aid EVP of store operations Bob Thompson, he’ll tell you there are 90,000 excellent reasons why the company is primed for growth.

07/16/2015 - 2:38pm

Rite Aid is experimenting with a new interactive kiosk to help consumers navigate a complex category to shop — vitamins and nutritional supplements. According to Rite Aid EVP of merchandising Tony Montini, the initial customer response has been extremely positive.

07/16/2015 - 2:38pm

To help differentiate in the beauty aisle, Rite Aid earlier this year launched an exclusive skin care line called Receutics Active Skin Repair, which ranges in price from $9.99 to $49.99. Each Receutics product is formulated to support the skin’s natural improvement processes, enhancing overall health and appearance.

07/16/2015 - 2:37pm

Last year, Rite Aid named Johnson & Johnson its 2014 Innovative Spirit award recipient for taking a leadership position in a creative merchandising approach called SEAL (Simplify, Educate At Last).

Across some of those categories where SEAL has been put into play, sales are up as much as 10%, Rite Aid reported.

07/16/2015 - 2:37pm

Rite Aid has its merchandising strategy down to a fine science. Even as the merchant team reporting to Tony Montini, Rite Aid EVP of merchandising, delivers a standardized shopping experience to Rite Aid customers, the company’s merchants are constantly experimenting with new ideas that help differentiate that shopping experience from the store across the street.

07/16/2015 - 2:37pm

How serious are Rite Aid’s leaders when they proclaim their determination to make the company a full-service, full-spectrum retail healthcare provider? Serious enough to buy RediClinic — which has operated walk-in healthcare clinics in roughly 30 H-E-B stores in Texas for much of the past decade — and serious enough to embark on an aggressive growth campaign that includes the clinic healthcare provider as a new Rite Aid subsidiary.

07/16/2015 - 2:37pm

More and more, the success of any healthcare delivery model in the United States will depend on the ability of all members of a patient-care team — physicians, pharmacists, hospital systems and health plan payers included — to collaborate effectively on a longterm plan of care that’s focused on successful outcomes and disease prevention.

07/16/2015 - 2:37pm

One of Rite Aid’s most farsighted innovations has been the creation of a unique store position, the wellness ambassador, whose primary focus is serving customers to help deliver a better in-store shopping experience.