The adoption of personal medical devices and healthcare kiosks that capture consumer health data — like blood pressure and glucose — coupled with data points with a patient’s health record at the pharmacy represents a significant opportunity to enhance disease state management programs.
If any U.S. retail company understands the importance of selling not just its product, but also the experience of consuming that product in its stores, that company is Starbucks. The Seattle-based king of coffee excels at hiring friendly, motivated and upbeat sales people to help create the relaxed, refuge-from-the-world atmosphere that sets Starbucks apart and keeps customers coming back.
How does Dollar General maintain a consistent quality presentation and high standards for product display, merchandising execution, customer service and store appearance across thousands of locations throughout the United States?
Dollar General employs sophisticated data analytics to gauge item movement, consumer demand and customer segmentation store by store. But beyond that, said Larry Gatta, general merchandise manager, “we go through a category review of every planogram” in the store on an annual basis.
Most of the products and brands sold in a Dollar General store can be found in any number of competing drug, supermarket, club and mass merchandise stores. So what draws millions of loyal customers back to its more than 11,500 locations every day?
With their arrival in early 2008, the new leaders of Dollar General began a massive but methodical transformation of the chain’s critical merchandising and marketing functions. The goal: to tighten up and rationalize a store presentation and product mix that had drifted and lost focus, while boosting turns, shelf productivity and profitability.