08/08/2013 - 4:05pm

Even though section 1201 of the Patient Protection and Affordable Care Act — the section that enables health payers to charge a 50% premium on smokers — won't go into effect until 2015, smoking cessation will be a growing category in 2014.

08/08/2013 - 4:05pm

There hasn't been a lot of growth in intimacy health lately, with the exception of intimacy enhancement devices, which are up 16.5% to a relatively small $26.2 million base for the 52 weeks ended June 16, according to IRI. But there is plenty of opportunity to drive growth into the category moving forward, especially with the Millennials entering the marketplace.

08/08/2013 - 4:05pm

With the launch of Procter & Gamble's ZzzQuil, a relatively quiet sleep category has exploded with energy this year. A lot of that has to do with the $121.1 million in sales that ZzzQuil — both tablet and liquid formulations — has generated this year.

08/08/2013 - 4:05pm

Martha Stewart, who is launching her own line of supplements at NACDS Total Store Expo, couched the aging of America as a "silver tsunami" that will have older Americans streaming toward all things health and wellness.

08/08/2013 - 4:05pm

Despite significant challenges coming from private label, Procter & Gamble is still attempting to innovate the No. 1 brand in all of digestives — Prilosec OTC.

08/08/2013 - 4:05pm

The coming cough-cold season is difficult to project. On one hand, this year's cough-cold incidence will be going against very strong illness rate numbers from last year. In addition, with both McNeil Consumer and Novartis Consumer supporting the relaunch of a number of cough-cold products, the category is expected to be very promotional this season, a factor that could squeeze margins.

08/08/2013 - 4:05pm

There's a lot of talk this year about the return of some venerable brand names in the OTC aisles, particularly Tylenol.

08/08/2013 - 4:05pm

One of the biggest problems with the healthcare reform law is that a lot of people out there don't fully understand it. To educate the general public about the law, a few organizations have come up with simple, online tools aimed at dispelling the confusion.

08/08/2013 - 4:04pm

Of all the policies to come out of the Obama administration, few have caused more controversy and greater uncertainty than healthcare reform.