Authentic. Cause-related. Good for you. That’s what many of today’s shoppers — especially the 77 million millennials throughout the country — want in the products they buy, and beauty is no exception. This has given rise to an array of beauty brands that promise to do much more than enhance one’s physical appearance.
Following her appearance at the 2nd Annual World Congress Summit to Improve Adherence & Enhance Patient Engagement in Philadelphia, Kristi Rudkin, senior director of product development for Walgreens, spoke with DSN about the company’s efforts to boost patients’ adherence rates.
With half of all patients not taking their medications as prescribed, efforts to engage patients more effectively and boost adherence rates have become critical for pharmacy leaders. Here, we discuss how CVS Caremark is addressing the challenge with William Shrank, M.D. the company’s chief medical officer for provider innovation and analytics.