Sales of ear care products are booming, reaching $77.2 million, up 24.4%, for the 52 weeks ended July 14 across U.S. total multi-outlets, according to IRI. What was once considered a commodity category may be becoming more segmented.
Another new delivery system recently introduced into the antacid space is Tummy Co's Relief OTC Antacid, an orange cream-flavored liquid that offers immediate relief with the ingredients calcium carbonate, potassium bicarbonate and sodium bicarbonate.
What a difference a year will make. While sales of antacid tablets were down 1.3% to $2 billion for the 52 weeks ended July 14 across total U.S. multi-outlets, according to IRI, the entire category ought to have made a significant resurgence by this time next year.