06/01/2016 - 3:55pm

Kao USA is a prime example of a company plugged into the New General Market, rebooting classics to introduce them to the millennial market, while not losing its loyal base.

06/01/2016 - 3:55pm

Conair's Virtual Hairstyle Makeover Tool allows consumers to engage with the brand while shopping, seeing how they look with different hairstyles, as well as experimenting with and customizing their own looks. They can then purchase the appropriate styling tool to replicate the look or looks they created at home.

06/01/2016 - 3:55pm

Paris Presents leverages digital marketing and social media to teach consumers techniques for getting the products and tools to work for them and employing each one to create looks that they love.

06/01/2016 - 3:55pm

Edgewell tees up its message to the New General Market to match the audience.

06/01/2016 - 3:55pm

Henkel not only has one of the highest engaging brands with millennials, but the company is making sure its team is as up to date with social digital tools as its youthful fans.

06/01/2016 - 3:55pm

Gaps in products on the market, especially those in packaging appealing to children, helped Hyland’s revamp existing products and create new products.

06/01/2016 - 3:55pm

People now look for brands that reflect and share their values.

06/01/2016 - 3:55pm

Lornamead is a vivid example of a company successfully transforming its legendary brands into icons coveted by a younger audience.

06/01/2016 - 3:54pm

For The Mentholatum Company, improving the quality of its marketing efforts is heavily predicated on shifting more activity to digital, social and mobile platforms.