06/01/2016 - 3:55pm

Lornamead is a vivid example of a company successfully transforming its legendary brands into icons coveted by a younger audience.

06/01/2016 - 3:54pm

For The Mentholatum Company, improving the quality of its marketing efforts is heavily predicated on shifting more activity to digital, social and mobile platforms.

06/01/2016 - 3:54pm

Of everything Unilever has learned about the New General Market, the most resounding lesson is that consumers in this group are savvy, know when they are being “marketed to” and consequently demand authenticity in any communication.

06/01/2016 - 3:54pm

The beauty aisle is the last place in America where segregation is still legal, and separating ‘beauty’ from ‘ethnic’ has only served to further perpetuate narrow standards of what is considered beautiful in our industry and our society.

06/01/2016 - 3:54pm

Pinterest is not a social network. It’s a future-oriented network, and a valuable one for brands and retailers to use as a gateway to understanding the New General Market, according to Pinterest partner manager Brian Johnson.

06/01/2016 - 3:54pm

Capturing the attention of, and marketing to, young consumers takes more than advertising in the manner of “Mad Men’s” Don Draper, said Anthony “Max” Baron, founder and CEO of PrepReps.

06/01/2016 - 3:54pm

The retail store is an ecosystem, according to Dan Mack, managing director of Mack Elevation. “More than ever before, all of us are investing in the shelf. That experience matters. It is as much a part of the brand as your brand is [part of] the category.”

06/01/2016 - 3:54pm

Above all else, today’s consumer wants to be listened to. To get new insight into how top companies are uncovering the changing needs, motives and interests of the new consumer, executive director Dan Mack moderated a panel discussion of leading marketers as part of its April 6 New General Market Forum.

06/01/2016 - 3:54pm

Asked what drives their brand preference, 80% of millennials are highly influenced by a brand’s potential to make the world a better place and want to do business with these brands.