Even though many cutting-edge marketers have for years successfully infused a Hispanic flavor into their overall marketing mix, the overall marketplace has yet to maximize the reach into this community relative to the overall buying power they wield.
Like a powerful tide that gradually eats away at the foundations of a once-impregnable sea wall, the booming market for generic drugs advances and recedes with the rise and fall in the number of branded drug patent expirations each year.
This month, DSN published the fifth edition of RxImpact, a special stand-alone report that we produce to help educate lawmakers about the ever-expanding role community pharmacy plays in our nation’s healthcare system. DSN ensures that every member of the Senate and the House of Representatives — and key House staffers — is hand-delivered a copy of RxImpact. Why? We want them to understand your story.
As retail pharmacy increasingly becomes a healthcare destination, new telehealth models are helping to expand both access to care and the scope of care. Telehealth’s role in retail healthcare delivery was explored by MinuteClinic VP medical operations Tobias Barker as part of a six-part Retail Healthcare Webinar series, produced by Drug Store News and the Convenient Care Association.
The beauty category at retail drug stores has been turning more toward sampling with kiosks, apps, events and beauty advisers. Drug Store News recently spoke with Joann Marks, founder and CEO of the 25-year-old company Cosmetic Promotions, to discuss beauty sampling and experiential marketing.
Pet Releaf — the all-natural pet product company that recently launched two whole hemp plant-based products, Edibites CBD Treats for Dogs and CBD Hemp Oil Tinctures for both dogs and cats — is adding a large-breed product extension to its line.
While sales of pet supplements have flattened over the last few years, market research firm Packaged Facts estimates that the segment will grow to exceed $697 million in sales by 2019 due to rising obesity rates among pets and an aging pet population.