The United States is leading in its preference for generic drugs. According to a new report by Rhinebeck, N.Y.-based Phoenix Marketing International, 37% of American consumers expressed a preference for generic drugs when they were available, compared with 22% of the French, 21% of Canadians and 12% of Britons. The study was based on 810 consumers in the four countries.
It’s called medication synchronization, and the concept is simple enough — shifting patients to a synchronized, easy-to-comply-with, once-a-month prescription refill program so they can pick up all their medications with one visit to the pharmacy each month, instead of multiple trips.
Like any company looking to stage a turnaround, Rite Aid has employed multiple tactics to return to profitability and win back investors’ favor, but few of those programs have been as important to the chain’s efforts as its loyalty card program.
“If you want to know why we may not pick up some of your brands, it’s because it’s not where we’re going in our journey.” That’s a snippet of a story about a vendor meeting gone bad that Walgreens group VP beauty, personal care and seasonal Shannon Curtin shared during a recent presentation, “Co-creation and Innovation,” she gave at an event DSN co-hosted with the Mack Elevation Forum, “Seven Ideas to Create the Future.”
Looking back at the seventh annual Health 2.0 Fall Conference, which was held Sept. 29 to Oct. 2 in Santa Clara, Calif., at the Santa Clara Convention Center, more than 2,000 health information technology entrepreneurs and thought leaders gathered to forge ahead in leading the healthcare revolution through innovative technologies, policies and collaborative ideas.
“If your brand was delisted tomorrow, would anybody care?”
That’s the cold, hard question retailers and manufacturers need to confront. That was a key message Shannon Curtin, Walgreens group VP beauty, personal care and seasonal, had for attendees of a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August.
With a record-breaking crowd expected on hand, The Drug Store News Group has assembled an all-star lineup of some of the leading retail merchants and marketers in the industry for its 15th annual Industry Issues conference next month.