As new wipes for removing makeup and dirt continue to hit the beauty shelves, one company is taking a “swipe” at a different segment. Enter Forever Fresh’s Swipe deodorant wipes.
From removing makeup to cleaning “boogies” from a baby’s nose, wipes and moist towelettes continue to strengthen their foothold in beauty and personal care.
Bioré, a Kao USA beauty brand, is leveraging the power of charcoal with its new Bioré Skincare line, which includes a self-heating, one-minute facial mask.
SheaMoisture has made its foray into the color cosmetics segment with the April launch of its new “A Better Way to Beautiful” collection at Target.
In search of a deep clean, beauty mavens are taking a closer look at facial masks, and manufacturers are heeding the call with an array of new launches that tout innovative ingredients.
Further tapping into the trend of oil-infused hair styling tools, Conair has developed the new Infiniti Pro by Conair Argan Oil Treatment Strip Finishing Brush.
In keeping with the trend, Finnish beauty brand Lumene was certain to add a new skin care oil to its list of launches for 2014.
Among the new products added this year to Lumene’s Vitamin C+ collection, which is now known as Bright Now Vitamin C+, is the new Bright Now Vitamin C Dry Skin Cocktail skin oil.
Oils that are rich in antioxidants and vitamins are not only becoming increasingly part of skin care regimens, but they also are finding their way into hair styling tools.
Skin care oils. It’s a trend that isn’t showing signs of slowing as women increasingly incorporate them into their beauty regimens, and manufacturers continue to heed the call with new innovations hitting shelves.
Nordic Naturals introduced Vitamin C Gummies, providing 250 mg of vitamin C. With a tart tangerine flavor, Vitamin C Gummies are chewable gummy slices for kids 4 years and older.