One of the biggest marketing opportunities for brands and retailers is reaching out to caregivers. Whether it is assisting in grooming rituals or housekeeping, finding products to help those who can’t do for themselves is a trend popping up on the radar.
According to Mintel’s new report, “2017: Back to Basics,” the industry is starting to see a backlash to heavy Instagram-style makeup. Sixty-nine percent of women spend 20 minutes or less on makeup each day, and consumers are looking for achievable beauty. Enter non-touring.
Cosmoprof North America delivered a robust beauty trade fair featuring resources for every aspect of business, from packaging and filling to finished product. Read about the top five products and companies Drug Store News saw at the show.