DSN hosted its 17th annual Industry Issues Summit in December, bringing together a leading panel of executives for an in-depth discussion into how retailers and suppliers can drive more productive partnerships, unlock category growth and ultimately forge more meaningful connections between consumers and their brands.
Retail health fairs — both mega events, such as Walmart’s “America’s Biggest Health Fair” on Oct. 10, 2015, or smaller, periodic local events hosted annually by thousands of retailers across the country — represent one of the simplest mechanisms for massive, individualized public awareness around such key health issues as flu prevention, early diabetes detection and/or prevention, and more.
Energizer Recharge, the first rechargeable AA and AAA batteries made with 4% recycled battery material, provide consumers with long-lasting power that can be recharged hundreds of times and reduce the impact on the planet.
Battery sales are suffering in the drug store channel, with channel sales dipping nearly 3% for the 52 weeks ended Dec. 27, 2015, according to IRI data. But, there are growth opportunities in the category in the advanced alkaline, hearing aid and specialty batteries segments.
Hispanic consumers are a significant growth driver behind many dietary supplements, more so than their non-Hispanic counterparts. That may explain why Pharmavite recently introduced its bilingual “Vitamin & Supplement Wellness Wheel” to more than 1,500 locations.
Even though many cutting-edge marketers have for years successfully infused a Hispanic flavor into their overall marketing mix, the overall marketplace has yet to maximize the reach into this community relative to the overall buying power they wield.