02/02/2016 - 3:51pm

Omnis Health recently launched a Gestational Diabetes Kit portfolio, representing a unique niche opportunity for retail pharmacy operators that marries a diabetes patient with the market basket of an expecting mom. Drug Store News spoke with Cathy Pereira, Omnis Health EVP global sales and marketing, to discuss that opportunity.

02/02/2016 - 3:50pm

Sales of self-test glucose meters are currently trending down, but with the flood of new personalized, app-friendly meters submitted to the Food and Drug Administration for approval, sales may trend positive in 2016.

02/02/2016 - 3:50pm

Private-label cough-cold brands and Vicks are the big winners when consumers are seeking remedies for their sniffles, coughs and stuffiness online.

02/02/2016 - 3:49pm

Cough-cold marketers like to strike just before the iron gets hot, placing most of their ad placements in support of cold and flu remedies in the two months leading up to the peak of cold and flu season.

02/02/2016 - 3:49pm

Retail health fairs — both mega events, such as Walmart’s “America’s Biggest Health Fair” on Oct. 10, 2015, or smaller, periodic local events hosted annually by thousands of retailers across the country — represent one of the simplest mechanisms for massive, individualized public awareness around such key health issues as flu prevention, early diabetes detection and/or prevention, and more.

02/02/2016 - 3:49pm

Drug Store News has partnered with Competitive Promotion Report, IRI and Market Track to create a series of exclusive reports. Read the latest report on the cold/allergy/sinus category here.

02/02/2016 - 3:49pm

How does a big-box warehouse club operator generate awareness of its health services when its pharmacies are dwarfed by a vast array of electronics, case-pack groceries, apparel and general merchandise? Work with what you’ve got by tapping into the massive stream of customer traffic flooding the stores, and by highlighting your health-and-wellness offerings through pharmacist-provided counseling, preventive-health services and free health screening events.

02/02/2016 - 3:48pm

It makes sense that the nation’s top retailer would also play host to the largest one-day health fair. But for Walmart, the scale of its first-ever chainwide wellness and screening event — held last October and appropriately dubbed “America’s Biggest Health Fair” — is only part of the story: It’s backed by long-term commitment and big-scale thinking.

02/02/2016 - 3:48pm

For the industry’s third-largest drug store chain, health events aren’t just something that happens once or twice a year; they’re an ongoing commitment that’s now embedded in Rite Aid's DNA.