What Rite Aid might wish for Christmas is accelerated results borne from its Wellness+ loyalty card program, because even as the chain lowered its guidance for fiscal 2011 sales, it’s that differentiated loyalty program that executives believe is going to buttress sales next year and beyond.
In a clear victory for retail pharmacy, the National Association of Chain Drug Stores and the National Community Pharmacists Association have agreed with the Centers for Medicare and Medicaid Services on a motion to dismiss the Medicaid average manufacturer price lawsuit.
Take a quick glance at the top 10 list, and not knowing that these are the brands resonating with today’s children/young adults, you might mistake this for a list of the top 10 advertising campaigns. Or the top 10 social media campaigns. Or the top 10 Super Bowl commercials. Or the top 10 things you’ll most likely find in your teen’s room.
Target’s pharmacy division got a big boost early this month when the Industrial Designers Society of America named its ClearRx bottle for prescription drugs the Design of the Decade. The award — coupled with another J.D. Power customer satisfaction award earlier this year — are affirmation that the 1,752-store big-box giant is on the right track as it renews its niche in health and wellness.
CVS Caremark made headlines when it announced late in the day on Dec. 3 that former Walmart executive Hank Mullany had been named president of CVS/pharmacy. However, the wires were soon abuzz with news that Walmart had filed a lawsuit against CVS to block the hiring of Mullany.
Harris Interactive on Thursday released the 2010 results of the first annual "Youth EquiTrend" study, which asked 8-to-24-year-olds to rate brands on several key elements of brand equity, including familiarity, quality and purchase consideration.
Target called it “pharmacy rethought from the bottle up” when it was introduced more than five years ago. Now, the company’s breakthrough ClearRx packaging innovation for prescription drugs has been named Design of the Decade by the Industrial Designers Society of America.
CVS Caremark announced on Friday that former Walmart North executive Hank Mullany will succeed Larry Merlo as president of CVS/pharmacy. The move is part of the corporate succession plan announced last May in which Tom Ryan will retire as CEO prior to the next annual meeting and Merlo will step up as CEO.
Pharmacy advocates are using every tool they can to spread the message that pharmacists bring a lot more than prescription services to the healthcare table. So how about a 341-ft. digital billboard looming above Times Square?