In May, Mission Pharmacal announced that its Lycelle Head Lice Removal Kit successfully switched from prescription-only to over-the-counter, bringing a new choice to the self-care aisle to combat “super lice.”
Fit Organic Mosquito Repellent Spray, a unique formula comprised of organic lemongrass grown in Nepal and organic oleic acid derived from sunflowers in the United Kingdom, protects against biting insects for up to three hours.
Merchants looking for the “next best thing” in at-home treatments might want to eyeball Dermaflash. Sephora is already selling the at-home exfoliation device, which removes dead cells, “peach fuzz hair” and built-up debris.
American consumers love instant results. That fact is propelling sales of beauty devices — hair straighteners, power cleansers, blue- and red-light devices for acne or wrinkles, microderm tools, hair removers and hair growth stimulators.
If anyone can attest to the need for the current rash of hair care products for women with curls, it is Michelle Breyer. Working as a reporter in Texas, Breyer expressed her frustration with a lack of products for her curls and built it into a social media empire.
When it comes to natural skin care, Beautycounter is perhaps one of the hottest names in the business. Next up, Beautycounter and Target will unfurl a collection of skin care and cosmetics products in 1,500 Target stores.
One solution for stalled mass market skin care sales has been enlarging natural product choices. In surveys, shoppers use terms including clean, vegan and organic as what they seek in food, and that’s translating into beauty, too.