It is no secret that the change of seasons gives manufacturers reason to introduce colors or scents but, according to Mintel Beauty & Personal Care, there’s a much larger beauty trend at play. Enter seasonality.
Beauty. It’s a $48 billion mega category that is battling only moderate growth — especially within the mass channel — because of a shift in consumer attitudes, increased competition and a lack of effective advertising. The question then becomes, “How can suppliers overcome such challenges and break through the clutter?”
There’s only one thing that can be better than a strategically placed shelf talker, and that’s a literal talking shelf. That’s exactly what Shelfbucks, a leading iBeacon promotion platform for retail stores, and Menasha Packaging are bringing to brand manufacturers with a smart display platform — a shelf talker that interacts and engages a consumer through her smartphone.
The mounting shortage of primary care physicians across the United States and the growing recognition that patients’ health care often is best delivered by a team of professionals working together are fueling a nationwide movement to give more pharmacists provider status.