Aiming to improve the shopping experience through unique merchandising presentations, Rite Aid has unveiled its next generation Wellness store in Lemoyne, Pa., which features a greater focus on men's grooming.
Beauty retailer Sephora launched in September the new Sephora Skincare iQ, which has been dubbed as the "most comprehensive in-store technology" to make addressing skin care concerns easier than ever before.
Nestled in Washington, D.C.'s, Chinatown is the recently opened Walgreens flagship store. The store, which marks the retailer's seventh Walgreens flagship location, features a "Walgreens" sign with Mandarin and Chinese characters that translate as "pharmacy," and its interior beauty department — better known as a Look Boutique — is among the most impressive yet.
UrgentRx's fast powder OTC treatments are beginning to show up at the check-stand. As a brand offering, it represents a unique delivery format with unique merchandising opportunities. DSN sought out founder and president Jordan Eisenberg for the details.
The Food and Drug Administration over the past year has been exploring ways to further increase the value of the over-the-counter medicine space through the utilization of technology to support new Rx-to-OTC switches.
Programs incentivizing health care won't be effective if they're not intuitive and easy to use. That's why Medagate's MasterCard Dual Value Health Card, which enables employers and health plans to combine a member/employee healthcare funding purse with a restricted-spend purse for targeted items and incentives, is so important.
There is perhaps no greater value in the OTC space than having a friendly face guide you to the health information you need — when you are physically in the store. That value will resonate even more with consumers once they realize that the guide is a dedicated position who is there to help them access health information at the shelf with the Drug Facts Label or through a Web-enabled tablet.