Are we in the midst of a beauty revolution? Perhaps. It is no secret that the ever-changing beauty category is all about trends, but one could argue that we are embarking on an especially interesting time in beauty as technology is changing the way consumers shop and new innovations strive to break through the noise.
Considering that 90% of families’ healthcare decisions are made by women, and that women account for 93% of overall consumer spending on OTC pharmaceuticals, according to Greenfield Online for Arnold’s Women’s Insight Team, identifying and delivering on women’s aspirations is a crucial factor in the success of self-care healthcare items.
DNA Diagnostics Center recently introduced its high-margin DNA Paternity Test Kit through Walgreens with a unique selling proposition — DNA Paternity Test Kits are not only advertised on television programs including “Lauren Lake’s Paternity Court,” “Maury” and “The Bill Cunningham Show,” they’re the go-to kits those productions use to prove paternity.
So far it looks like the 2014-15 cough-cold season is off to a strong start, as total cold/allergy/sinus dollar sales from August through December 2014 increased 8.5% over the same period in 2013, according to Competitive Promotion Report.
There is a sharp spike in cough-cold promotion across retail circulars in the back-to-school season, according to an analysis of circular retail promotions provided by ECRM, as moms prepare their families for the inevitable season of sniffles and sneezes with the coming school year.
GoJo Industries is expanding its hand sanitizer position with a new purchase opportunity — one that’s mom-friendly, serves an on-the-go need and is incremental to the category — with its launch of Purell Wipes into retail.
The Centers for Disease Control and Prevention acknowledged early on in the 2014-15 season that this year’s flu shot didn’t match up well with this year’s predominant H3N2 flu virus, which set the stage for a strong season. Annual sales of cough, cold and flu remedies were on the rise for the first two months of the season.
Good news for manufacturers of soap, bath and shower products is that growth has been solid, with sales increasing a hefty 18%, to about $5.4 billion, between 2008 and 2013, according to research firm Mintel.