Energizer Recharge, the first rechargeable AA and AAA batteries made with 4% recycled battery material, provide consumers with long-lasting power that can be recharged hundreds of times and reduce the impact on the planet.
Battery sales are suffering in the drug store channel, with channel sales dipping nearly 3% for the 52 weeks ended Dec. 27, 2015, according to IRI data. But, there are growth opportunities in the category in the advanced alkaline, hearing aid and specialty batteries segments.
Hispanic consumers are a significant growth driver behind many dietary supplements, more so than their non-Hispanic counterparts. That may explain why Pharmavite recently introduced its bilingual “Vitamin & Supplement Wellness Wheel” to more than 1,500 locations.
Even though many cutting-edge marketers have for years successfully infused a Hispanic flavor into their overall marketing mix, the overall marketplace has yet to maximize the reach into this community relative to the overall buying power they wield.