There is perhaps no greater value in the OTC space than having a friendly face guide you to the health information you need — when you are physically in the store. That value will resonate even more with consumers once they realize that the guide is a dedicated position who is there to help them access health information at the shelf with the Drug Facts Label or through a Web-enabled tablet.
Targeting more than 4,000 health kiosks to be located within retail pharmacy centers by year end, SoloHealth has positioned its health solution as one of the natural conduits linking patient care, health information and OTC value.
Everybody's got questions. Walgreens has answers. With topics covering everything from cold and flu to women's health, Walgreens has coupled comprehensive health information into a pocket-size pamphlet packed with coupons.
Rite Aid's latest Wellness store concept features a new interactive Vision Center kiosk that allows customers to try new frames in the store and order prescription glasses and contact lenses for home delivery.
An even skin tone, flawless complexion and radiant glow — every girl wants it, and manufacturers continue to heed the call by bringing to market new facial products that promise to offer the latest in innovation, as well as better coverage and greater results.