The United States and Canada may share borders, but the two countries have few similarities when it comes to cosmetics and fragrances. Mass market cosmetics retailers have long envied the access Canadian retailers have to beauty brands that won’t distribute to American counterparts.
Beauty brands are rushing to add apps as a ploy to allow shoppers to experiment with beauty more often, while also eliminating the need for consumers to return products because of disappointment in shades. If a brand doesn’t have an app now, it probably will this year.
Philips recently launched its OneBlade, a new hybrid electric styler that can trim, shave and create clean lines and edges. It is specially designed for the increasing number of millennials who regard personally-styled facial hair as an essential part of their persona.
The competitive landscape throughout the OTC arena has changed significantly over the past five years, with the Top 10 rankings shifting in the past year thanks to a slew of acquisitions and joint ventures.